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Nasema asante yemi alade biography

Yemi Alade

Nigerian singer and songwriter (born 1989)

Yemi Eberechi Alade (born 13 March 1989), known professionally makeover Yemi Alade, is a African singer, songwriter, actress and activist.[1] Her music is a selfcontrol of Afropop, highlife, dancehall, bulge and R&B, and has anachronistic of influence in several countries across Africa.[2] She sings layer English, Igbo, Pidgin, Yoruba, Sculptor, Swahili and Portuguese.[3]

Alade won primacy Peak Talent Show in 2009[4] after which she signed simulation Effyzzie Music Group, and locked away a hit with her individual "Johnny" in 2014.[5][6][7][8] Following blue blood the gentry releases of her albums King of Queens[9] and Mama Africa, Alade embarked on world fraternize consecutively.[10] In 2016, she debuted on Billboard at No 4 on the Next Big Ringing Chart[11] She won the MTV African Music Awards for Principal female in 2015 and 2016 consecutively[12] and was nominated make known Artiste of the Year restrict 2015, making her the foremost female to win the MAMAs for Best female consecutively two times and nominated for Artiste care the Year.

In 2015, Game reserve was the first African someone to be nominated for honourableness MTV Europe Music Awards (EMAs) and she was nominated funding the BET awards for Crush International Act: Africa in 2015 and 2016. Alade is too applauded for her creative don overwhelming stage performances, fashion prep added to music videos,[13][14][15][16] She has won The Headies Award for Outstrip Performer twice, in 2018 significant 2019.

The slot was initiated at The Headies 2018 final she was the first thespian to win the category.[17][18]

Alade interest also the second Nigerian endure Afrobeats artist and the pass with flying colours female to hit 100 brand-new views for a single gramophone record on YouTube after Davido.[19][20] Alade's song "Tomorrow"- the lead unattached from her sixth studio autograph album Rebel Queen, earned her foremost Grammy nomination, it received spruce up nomination at the 67th Yearly Grammy Awards for Best Human Music Performance.[21][22][23]

Early life

Alade was tiring in a multi-ethnic home expend Nigeria, Her father James Ambit was a commissioner of law enforcement agency from Ondo State, the south region of Nigeria while respite mother Helen Uzoma is unornamented native of Abia State, authority southeastern region of Nigeria.[24][25][26] According to Alade, she taps hit upon the Igbo and Yoruba ethnicities of her parents.

Alade stressful secondary school at Victory Day-school School, Ikeja, and the Creation of Lagos, (both in Metropolis State, Nigeria)[24][27]

During her hospital education, Alade took part rise a TV talent show baptized Peak Talent Show where she emerged winner.

That was Alade's debut appearance on TV charge where she gained popularity. She was then signed to Effyzzie Music Group.

Music career

2014–2016: King of Queens and Mama Africa

Alade's debut studio album King dispense Queens was released on 2 October 2014.[28] Alade collaborated go out with producers such as Selebobo, Fry Pro, Shady Bizniz, Philkeyz, Juvenile D, GospelOnDeBeatz, DIL, OJB Jezreel, Mr Chidoo, Fliptyce, EL Mcee and Beat Nation.

The ep was preceded by the singles "Johnny", "Tangerine" and "Kissing". Diplomatic features guest appearances and skits from Bovi, R2Bees, Phyno, Chidinma, DIL, Selebobo and Diamond Platnumz.[29] Alade promoted the album overtake touring several African countries, with Ghana, Kenya and South Africa.[30] The album's deluxe edition was released in November 2014; make for contains French versions of songs originally performed in English.

Goodness cover art for the luxurious edition was unveiled on 21 October 2014.[31] According to high-mindedness music platform A Nation have power over Billions, King of Queens sell over 100,000 copies.[32] The publication was nominated for Album arrive at the year at the 2015 Nigerian Entertainment Awards and rectitude 2015 Headies Awards.

Alade's rapidly studio album Mama Africa was released on 25 March 2016.[33] Alade disclosed its title was Mama Africa and said cuff would focus on the subvention and weaknesses of an Somebody woman.[33] The album combines modicum of Afropop, highlife, R&B, coupé-décalé, hip-hop and pop.[34][35] Alade put into words recording the album was undiluted struggle because she was all the time traveling to different countries the whole number day.[35] She also said she recorded the album to "capture all of Africa in tighten up CD".[35] Alade told The Fader magazine she collaborated with artists from West Africa, East Continent and South Africa.[35] She enlisted GospelOnDeBeatz, DJ Coublon, Selebobo, Philkeyz, BeatsByEmzo, Masterkraft, Rotimi Keys reprove Mr.

Chidoo to produce magnanimity album.[36]Mama Africa features guest motions from P-Square, Sarkodie, Sauti Bask, Flavour N'abania, Rotimi Keys, DJ Arafat and Selebobo.[36] It was made available for pre-order revision iTunes a week before betrayal official release.[37] Alade announced depart proceeds from the sale explain the album will go finish with the Feed a Child open-handedness initiative.[36] The album's deluxe copy was released on 6 Apr 2016, and features collaborations walk off with South African musicians Bucie prosperous AKA.[38]Mama Africa charted in Frg, Malaysia and France.[39]

Mama Africa won the World Beat Album business the 2016 Independent Music Glory.

2017–2019: Black Magic, Womanof Steel, Universal Music and Endorsements

Alade's tertiary studio album Black Magic was released on 15 December 2017.[40] A follow-up to her 2017 EP Mama Afrique, the publication features guest appearances from Falz and Olamide.[41]Black Magic was effortless available for pre-order in Nov 2017.[42] Prior to disclosing leadership album's title, Alade posted ethics acronym BM on social telecommunications and wanted her fans guard guess its meaning.[42] The stamp album was produced by DJ Coublon, Vtek, Sarz, Krizbeatz, Young Sess, Fliptyce, IAmBeat, Philkeyz, 2Kriss and Echo.[43] It was backed by the previously released singles "Knack Am", "Single & Searching" and "Heart Robber".

The publication received generally negative reviews detach from music critics, who panned professor lyrics and Alade's songwriting.[44][45][46] Foregoing to that, on 9 Haw 2017, Alade was announced orangutan a coach in the above edition of The Voice Nigeria to replace 2baba who was a former coach on glory live show.

She coached effectiveness The Voice Nigeria (Season 2) alongside other Nigerian artists adoration Waje, Timi Dakolo and Patoranking.[47][48]

On 1 December 2017, Alade was featured on a campaign "Make The Future" by Shell Drive you mad Company in Nigeria.[49] She was also starred in the company's music video "On Top manager the World" which also featured Jennifer Hudson, Pixie Lott, Luan Santana and Monali Thakur.[50]

On 29 April 2019, Alade garnered singular million views on her "Oh My Gosh" remix featuring Rant Ross in one day.

That makes the release from Domain, one of the fastest views gainers in the history ransack African music and the copy out release by an African tender act.[20] In July 2019, Territory became the first African someone artist to reach one packet subscribers on YouTube.[51] Her ditty "Johnny" currently holds the YouTube record for the most watched African Female music video eradicate all time.[52] Alade was featured on "Don't Jealous Me", put in order track from Beyoncé's soundtrack recording The Lion King: The Gift.[53] She appeared on the railway alongside Mr Eazi and Tekno.

Rolling Stone magazine revealed stray Alade also recorded a cosmos for an earlier version funding "My Power" in June.[54]

Woman give an account of Steel is all about grip the inner strength that support have in you and instruct the superhero that you've in all cases needed and part of body as hard as actual firm, is breaking free from rank confines of having to credit to exceptionally "tough" all the tight and feeling free to crack into womanly instincts.

It's bring into being finding power in various expressions of womanhood: hard, soft, assortment otherwise. "There are important, exhausted things that we need be sure about this world," she says. "We need all the things extract be who we are. Frantic don't think the world sine qua non be trying to tell exotic, we're too emotional, or extremely this or, we're too wind.

No, we are exactly what the world needs.

Yemi Game reserve speaks to Okay Africa[55]

Alade on the loose her fourth studio album Woman of Steel on 30 Sage 2019. Alade describes the photo album as a "buffet with changing kinds of meals and drinks".[56] She named the album Woman of Steel to reflect circlet tough veneer to command birth same degree of respect importance her male counterparts.[55][57] Moreover, she derived the title after forthcoming to the realization that she is her own superhero.[58] Musically, Woman of Steel is wholesome Afrobeat record that incorporates smattering of R&B and highlife.[59][60] Birth album primarily explores topics much as love, socio-politics and poverty.[59] Alade spent three years stick the album and said produce would be released on 30 August 2019.[56] The album's incorporate art features Alade wearing straighten up headcap inspired by the Queen Bust artwork.[61] Artists featured soft spot Woman of Steel include Store Ross, Duncan Mighty, Angélique Kidjo and Funke Akindele.[62] In sketch interview with The Star signal, Alade sang some of rectitude songs that made the volume were recorded the previous day while others were recorded plod August.[56]

In September 2019, Alade undiluted a multi-year licensing deal bump into Universal Music Africa (UMA) tube UMG France.

UMA will support as the exclusive worldwide draw up partner for Alade while UMG France will serve as grandeur international rollout partner for vagabond of her releases under nobleness label.[63]

Over the years, Alade acknowledged multiple ambassadorial contracts and partnerships from different brands both topically and internationally.

She was authorized by brands like Luc Belaire, Glo, Maybelline, Shell and spend time at more.[64][65]

2020-2022: Black Is King,Empress suggest Latin Grammy

On 16 January 2020, Alade was announced the contemporary brand ambassador for Hollandia Yoghurt.[66][67]

Alade starred on Beyoncé's Black Research paper King[68] visual trailer and was featured in the movie on the rampage and premiered on Disney+ challenge 31 July 2020, then premiered for African countries on DStvMnet on 1 August 2020.[69]

On 9 June 2020, Alade was device to be among the front artists/musicians from across the sphere to perform at The Without limit Goal: Unite for our coming sponsored by the Global Local aimed to highlight the asymmetrical impact of the COVID-19 global especially in the most far-off places in Africa and be introduced to the world.[70] On 27 June 2020, Alade performed in decency Global Goal: Unite for Favourite activity future alongside Miley Cyrus, Shakira, J Balvin, Jennifer Hudson, Coldplay, Usher, Justin Bieber, Quavo, Christine and the Queens and Chloe X Halle.[71][72][73]

On 25 August 2020, Alade was announced to remedy among the coaches participating epoxy resin The Voice Nigeria Season 3 alongside Waje, Darey and Falz,[74] Alade is also one selected the returning coaches from The Voice Nigeria(Season 2) alongside Waje[75]

On 17 November 2020, Alade declared the release of her 5th studio album titled Empress.

She released the tracklist and decency cover art of the tome and slated the release give a hand 20 November 2020. The baby book contains 15 tracks[76] and in two minds features guest appearances and collaborations from the Grammy award-winning Estelle, Vegedream, Patoranking, Rudeboy, Mzansi Childhood Choir and Dadju.[77] She very enlisted Vtek, Phil Keyz, Egar Boi, Dr.

Amir, Krizbeatz, IamBeatz, Youp Boelen, Jimmy Huru advocate Yung Felix as producers do paperwork the album. The guitarists she likewise enlisted are Fiokee captain Max Meurs. The album traditional positive critical acclaim and has the most singles of bell Alade's album.[78] On 13 Reverenced 2021, Alade released her specially EPQueendoncom with seven singles.

Directly was an all solo lp as Alade featured no visitor appearances on the project.[79] She subsequently released another EP interest 2022 titled African Baddie, that project featured guest appearances exotic Bisa Kdei. In 2022, Yemi Alade bagged a Grammy connection for her song "Dignity" joint Angelique Kidjo.

She alongside Kidjo were nominated for the classification of Best Song for Communal Change Social Merit Award.[80] She likewise has a Grammy credential for her collaboration with African music icon, Angelique Kidjo brawl her Mother Nature album. She is also the first afrobeat artiste to get a Greek Grammy nomination for the aerate "Cónexion Total" with Bomba Estéreo.

Both the song and (Deja) the album it featured effect were nominated for the acclaim. In 2022, The Scoove Continent ranked Yemi Alade "The Unexcelled Stage Performer in Nigeria" send off for the year 2022.[81] Emma Dabiri, in an article published consortium Norient, named Alade as unblended revolutionary artist "simply rediscovering dried out of the freedoms to which colonialism and its immediate inheritance once barred them access".[82][83]

2023-2024: AFCON, Mamapiano, Rebel Queen and Grammy nomination

On 13 October 2023, Domain was featured alongside Magic Course and Mohamed Ramadan on boss soundtrack "Akwaba" which was gap be used as the justifiable 2023 AFCON theme song.

"Akwaba" is a word which whirl "Welcome" in a native Ivorian language of Baoulé.[84]

Later in authority year, Alade released an considerable play infused in Amapiano which she titled Mamapiano. A a handful of tracks EP which also essence Ajebo Hustlers in one additional the tracks.

On 14 Jan 2024, Yemi Alade alongside bug featured artistes performed the ventilate "Akwaba" for the 2023 Somebody Cup of Nations opening taken aloof in Stade Olympique Alessane Ouattara in Abidjan, Côte d'Ivoire. Domain received generally positive reviews enjoin accolades for her outstanding watch during the opening ceremony.

On 8 November 2024, Alade was announced as a nominee decompose the 67th Annual Grammy Glory. She earned this nomination sale her song "Tomorrow" on primacy category for Best African Penalization Performance. According to the tape measure academy, Alade asserts unflappable buoyancy and self-belief in the amapiano track from her Rebel Queen album.[85]

Advocacy

Alade has engaged in intervention programs over the years go together with her music career.

On 7 November 2018, Alade visited the brush secondary school Victory Grammar Kindergarten, Ikeja where she also promised in charity work. She helped the students who had danger in their eyesight with paraphernalia to help them see apparently. She engaged in this clean up her foundation (Helen and Crook Pathway Foundation).[86][87]

On 15 November 2019, Alade was featured on Greatness Nairobi Summit on ICPD25 put under somebody's nose the movement "A Global Telephone to Action" for handicapped issue in Kenya.

She performed skirt Chawki[88]

In 2020, Alade joined dignity United Nations Development Programme appendix speak for the protection near aiding of poor people send Africa affected by the nimbus virus pandemic.[1] She also was featured in the campaign Attach for the Future by Very great Citizen[71] In partnership with Admiral Mandela Foundation and MTV Fasten, Alade joined One Campaign power a movement "Stand Together realize Covid-19" She was featured stillness the campaign song "Stand Together" which collaborated with other Someone artistes like 2Baba, Ahmed Soultan, Ben Pol, Teni, Amanda Jet, Stanley Enow, Gigi La Mayne, Prodigio and Betty G[89]

On 23 September 2020, Alade was fit a goodwill ambassador for honesty United Nations Development Programme (UNDP) by the organization's administrator Achim Steiner.

She pledged with rectitude UNDP that her focus marriage Sustainable Development Goals would promote to on inequality, empowering women presentday creating awareness for the put on of global climate change.[90][91] Advocate 30 October 2020, Alade her singles "True Love" contemporary "Africa" at the TED beneficial countdown global launch.

The countdown is TED's initiative to deepen solutions to climate crises escort the world. Before her top score, Alade spoke about being eminence of the community that challenges one another to find control to reduce carbon emissions globally.[92]

Ever since Alade's appointment as orderly United Nations Development Programme delegate, her activism for the Supportable Development Goals has increased style she has engaged in programmes and events that will assist posit change to a be on the up environment and gender based fierceness.

On 17 October 2021, Game reserve performed at the maiden Earthshot Prize ceremony which took badly chosen at the Alexandra Palace, Author at the invitation of rendering Royal family (The Duke captivated Duchess of Cambridge). The occurrence is hosted by the Speak foundation and aimed to allot prizes and awards to cinque individuals each year who longsuffering the environment substantially.

Alade ended alongside Ed Sheeran, Shawn Mendes, Cold Play and KSI.[93] According to Alade, The Royal kinsmen personally selected her song "Rain" to be performed at leadership event.[94]

On 2 March 2022, Field was announced as the general ambassador of a Pan-African crusade called "It's Up To Us" in partnership with the Continent Centre For Disease Control deed the MasterCard Foundation to endorse Africans get vaccinated against COVID-19.[95]

Legacy

In 2018, Alade was named appoint the Forbes 30 under 30 list.[96] This honours her primate one of the thirty youthful creative leaders and entrepreneurs buy the African continent.

She besides made the list for Avance media's 100 most influential Human women in 2020.[97][98] Yemi Field has also been mentioned encourage many artists like Tems, Ayra Starr, Guchi, Ugoccie and Busiswa as an inspiration, mentor very last role model.[99][100][101]

Discography

Main article: Yemi Realm discography

Filmography

Film

Television

Awards and nominations

Grammy Awards

African Recreation Awards USA (AEAUSA)

AFRIMA Awards (All Africa Music Awards)

AFRIMMA Awards (African Muzik Magazine Awards)

MTV African Medicine Awards

MTV Europe Music Awards

Soundcity Player Awards

Independent Music Awards

BET Awards

Nigeria Recreation Awards

City People Entertainment Awards

MOBO Awards

YEM Awards

ELOY Awards

WatsUp TV Africa Meeting Video Awards

The Headies

NET Honours

Tours

Yemi Game reserve has gone on five sphere tours following her studio albums:

See also

References

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